Enhancing Google My Business (GMB) with Branded URLs and Embedded Bots

This article will walk you through adding URLs to trigger the bot at various starting points and using them with call-to-action (CTA) buttons on websites and social media.

You can modify URLs with embedded BetterBot code by adding query string parameters. This allows you to start the bot with a specific intent. It's useful for scenarios like opening the bot at the "Schedule Tour" intent on Google My Business or using it in different channels like PPC and email signatures.

In the past, when adding the bot link on other channels, it would appear as betterbot.ai. However, with this method, the link will now display the property website URL. For a list of starting intent formats, please refer to the end of the article.

Use-Case - Add Appointment Link on Google My Business Card

• When using Campaign Short Links, the BetterBot URL appears as shown below:
  Clients, however, prefer their own website URL as the Call-to-Action (CTA)

• Use the Website URL with the appended query string 

  • This link will open the website and the bot at the SCHEDULE A TOUR intent.

  • https://demo.betterbot.com/free-demo/?botLoad=ScheduleTour
    

     

• You can also apply these appended URL query strings to call-to-action buttons on your website.

• Additionally, these appended URLs can include any necessary tracking parameters, arranged in any order, such as UTM, Switch Codes, Medium, etc. See examples below:
  
  • https://demo.betterbot.com/free-demo/?botLoad=ScheduleTour
  • https://betterbot.com/utm_source=google&botLoad=ScheduleTour&utm_medium=search
• The first parameter is preceded by a question mark (?), and subsequent parameters are preceded by an ampersand (&).
• Please note that the format for the botLoad parameter is "?botLoad=Intent" (with a capitalized "L").
• To modify the starting intents, simply adjust the Query String Parameters following the "=" sign. 

• Here's a list of starting intents you can use with the Query String Parameters:

  • heartbeat  (This is the Welcome Intent)
  • FindAHome
  • Availability
  • ScheduleTour
  • ScheduleTourContactless
  • Gallery
  • Photos
  • ContactMe
  • Specials
  • VirtualTours
  • Amenities
  • Neighborhood
  • FAQ
  
  
  

  For further questions about GMB, email support@betterbot.com.