--- title: Enhancing Google Business Profile (GBP) with Branded URLs and Embedded Bots description: This article will walk you through adding URLs to trigger the bot at various starting points and using them with call-to-action (CTA) buttons on websites and social media. --- [Skip to content](https://bettersupport.betterbot.ai/knowledge/open-embedded-bot-with-appended-url-query-string-parameters#main-content) [Submit Support Ticket](https://bettersupport.betterbot.ai/knowledge/kb-tickets/new?hsLang=en) ![BB-logo-green-3.jpg\]](https://bettersupport.betterbot.ai/hs-fs/hubfs/BB-logo-green-3.jpg?height=40&name=BB-logo-green-3.jpg) - [Default HubSpot Blog](https://betterbot-7078181.hs-sites.com/blog) Open main navigation Close main navigation - [Default HubSpot Blog](https://betterbot-7078181.hs-sites.com/blog) - [Submit Support Ticket](https://bettersupport.betterbot.ai/knowledge/kb-tickets/new) - Betterbot.com Betterbot.com Welcome to BetterKnowledge Base - There are no suggestions because the search field is empty. 1. [BetterKnowledge Base](https://bettersupport.betterbot.ai/knowledge?hsLang=en) 2. [BetterTutorials](https://bettersupport.betterbot.ai/knowledge/bettertutorials?hsLang=en) # Enhancing Google Business Profile (GBP) with Branded URLs and Embedded Bots ## This article will walk you through adding URLs to trigger the bot at various starting points and using them with call-to-action (CTA) buttons on websites and social media. You can modify URLs with embedded BetterBot code by adding query string parameters. This allows you to start the bot with a specific intent. It's useful for scenarios like opening the bot at the "Schedule Tour" intent on Google Business Profile or using it in different channels like PPC and email signatures. #### **Use-Case - Add Appointment Link on Google Business Profile Card** - When using Campaign Short Links, the BetterBot URL appears as shown below: Clients, and this can be branded to the property URL - Use the Website URL with the appended query string  - This link will open the website and the bot at the SCHEDULE A TOUR intent. - https://demo.betterbot.com/free-demo/**?botLoad=ScheduleTour** ![Screen Shot 2022-03-02 at 11.55.12 AM](https://bettersupport.betterbot.ai/hs-fs/hubfs/Screen%20Shot%202022-03-02%20at%2011.55.12%20AM.png?width=688&name=Screen%20Shot%202022-03-02%20at%2011.55.12%20AM.png) - You can also apply these appended URL query strings to call-to-action buttons on your website. ![Screen Shot 2022-03-02 at 1.09.16 PM](https://bettersupport.betterbot.ai/hs-fs/hubfs/Screen%20Shot%202022-03-02%20at%201.09.16%20PM.png?width=237&name=Screen%20Shot%202022-03-02%20at%201.09.16%20PM.png) ![Screen Shot 2022-03-02 at 1.08.28 PM](https://bettersupport.betterbot.ai/hs-fs/hubfs/Screen%20Shot%202022-03-02%20at%201.08.28%20PM.png?width=270&name=Screen%20Shot%202022-03-02%20at%201.08.28%20PM.png) ![Screen Shot 2022-03-02 at 11.49.59 AM-1](https://bettersupport.betterbot.ai/hs-fs/hubfs/Screen%20Shot%202022-03-02%20at%2011.49.59%20AM-1.png?width=688&name=Screen%20Shot%202022-03-02%20at%2011.49.59%20AM-1.png) - Additionally, these appended URLs can include any necessary tracking parameters, arranged in any order, such as UTM, Switch Codes, Medium, etc. See examples below: - https://demo.betterbot.com/free-demo/**?botLoad=ScheduleTour** - https://betterbot.com/utm\_source=google**&botLoad=ScheduleTour**&utm\_medium=search - The first parameter is preceded by a question mark (**?**), and subsequent parameters are preceded by an ampersand (**&**). - Please note that the format for the botLoad parameter is "?botLoad=Intent" (with a capitalized "**L**"). - To modify the starting intents, simply adjust the Query String Parameters following the "=" sign.  - Here's a list of starting intents you can use with the Query String Parameters: - ScheduleTour - Contact Me - FAQ         - [BetterBot FAQs](https://bettersupport.betterbot.ai/knowledge/betterbot-faqs?hsLang=en#main-content) - [Types of Bots and Content Required](https://bettersupport.betterbot.ai/knowledge/betterbot-faqs?hsLang=en#types-of-bots-and-content-required) - [BetterTutorials](https://bettersupport.betterbot.ai/knowledge/bettertutorials?hsLang=en#main-content) - [BetterBot Dashboard](https://bettersupport.betterbot.ai/knowledge/bettertutorials?hsLang=en#betterbot-dashboard) - [BetterBot Chat Dashboard](https://bettersupport.betterbot.ai/knowledge/bettertutorials?hsLang=en#betterbot-chat-dashboard) - [BetterBot OmniChannel Deployment](https://bettersupport.betterbot.ai/knowledge/bettertutorials?hsLang=en#betterbot-omnichannel-deployment) - [BetterBot Integrations](https://bettersupport.betterbot.ai/knowledge/betterbot-integrations?hsLang=en) - [TeamBetterBot](https://bettersupport.betterbot.ai/knowledge/teambetterbot?hsLang=en#main-content) - [Marketing Materials - Approved](https://bettersupport.betterbot.ai/knowledge/teambetterbot?hsLang=en#marketing-materials-approved) - [BetterBot Onboarding](https://bettersupport.betterbot.ai/knowledge/betterbot-onboarding?hsLang=en) - [BetterSupport](https://bettersupport.betterbot.ai/knowledge/bettersupport?hsLang=en) [![Chill listening crop-3](https://bettersupport.betterbot.ai/hs-fs/hubfs/BB-logo-stacked-green-white-3.jpg?width=45&height=24&name=BB-logo-stacked-green-white-3.jpg "Chill listening crop-3")](http://betterbot.com) BetterBot Knowledge Base Copyright © 2026, BetterBot